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Paulo was first introduced to visual arts very young. From the very beginning, art was a perfect path to follow. By the time he began attending college, his passion for the branding process was all consuming. In 1997, while still in college, he created his first logo and started work as a junior graphic designer for a boutique agency, quickly rising to design director where together with his painting and photography work, he started to receive coveted awards and accolades.
Soon after graduating, Paulo joined Dadapublicidad, one of the top 50 advertising agencies in Mexico, as art director.  He's also been lucky enough to work on an eclectic mix of projects for a growing list of international clients like IKEA, W New York-Downtown and Millesime at the Carlton in New York City. 

For more than 17 years, Paulo has freelanced for many of the world's top agencies, working on several thousand design initiatives.

Since moving to Canada in 2008, Paulo has worked with bpc managing a myriad of design work for two world class bars while managing all aspects of their strategic online media initiatives together with design and collateral support for the W Montreal.